A new digital initiative to communicate the benefits of various energy types
A new digital presence to showcase the pros and cons of various energy options
Work completed for EDF Energy where I worked as a Digital Art Director and Digital Marketing Strategist. I created concepts for the campaign as a whole including EDF’s new promotional website to educate on various forms of energy. This also included a game to inform the public about various types of energy. Explore EDF Energy
An engaging and dynamic means to explore different energies
With the main purpose being to educate the public on the pros and cons of various energy types a highly interactive digital product was the means to do this.
Engaging and informative
The overarching intention was to provide an engaging, dynamic experience with the user able to sit back and let the experience run, with visual cues to aid exploration.
The aesthetic then carried over into the main EDF site
With the creative signed off and live the various design elements were carried over into the main EDF site too.
