Redesigning the website and brand for this financial company
A new multi language design system and estate
With multiple languages the crux of the problem was to accommodate all of them with a design system and digital estate that remained dynamic. Involved was scoping road maps, creating detailed yet succinct reports, AB testing, IA restructuring, leading design sprints and workshops, qualitative & quantitative testing, building design systems, creating user journeys, prototypes, personas & data defined archetypes, running focus groups and one on ones, writing project appropriate user stories and testing synthesis.
The existing branding reimagined digitally
The brand's identity was translated into the digital estate in a way that would appear modern, fresh, while still retaining the aesthetic of a trusted financial company.
The main motif working both left to right and right to left
The main motif was designed to work both from right to left and vice versa, for the languages where this was appropriate. This design lent itself to the diversity of the culture of the company appealing to many nationalities' cultures and ideals.
Defined templates for outer and inner pages
A variety of templates defined to accurately indicate the paddle swim, dive aspect to looking for upper level content, and deeper level content within articles pages and the like.
